IMPORTANT NOTICE: THIS PRIVACY POLICY CONTAINS IMPORTANT INFORMATION ABOUT YOUR LEGAL RIGHTS. WE RECOMMEND THAT YOU READ IT CAREFULLY. THIS POLICY IS NOT A CONTRACT AND DOES NOT CREATE LEGAL RIGHTS OR OBLIGATIONS BEYOND THOSE ESTABLISHED BY APPLICABLE LAW.

Introduction

This Online Privacy Policy describes the information Sparkle Grooming Corp. and its affiliates, subsidiaries, successors and assigns (collectively "Sparkle," "we," "us," or "our") collect about you through our websites, online services, and all other services we provide (collectively, the "Services"), how we use and share that information, and the privacy choices we offer. This policy applies to information we collect when you access or use our websites or online services (collectively, the "Site"), when you use our Services, or when you otherwise interact with us. In this policy, the terms “Personal Information” and “Personal Data” are used interchangeably and mean any information that identifies, relates to, describes, or is reasonably capable of being associated with or linked to a particular individual or household. This includes information you provide directly to us, information we collect automatically through your use of the Services, and information we obtain from third parties.

We operate or intend to operate in all 50 states. Depending on your state of residence and whether we are subject to that state’s privacy law based on applicability thresholds, you may have additional rights under applicable state privacy laws. Please see the State-Specific Privacy Rights Addenda at the end of this policy for details applicable to your state.

Use of Services

Your access to and use of our Services is subject to the terms and conditions set forth in our Terms of Use, which are incorporated herein by reference.

Collection of Information

Information You Provide

We collect information you provide directly to us, such as when you email us, sign up through our Site, or submit information through our Site. The categories of information we may collect include, but are not limited to:

  • Identifiers: name, email address, mailing address, phone number, date of birth, and similar identifiers.
  • Account credentials: username, password, and security questions.
  • Pet Information: the categories of pet-related information described in the “Pet Information” section below.
  • Employment and applicant information, including resumes, employment history, education information, qualifications, references, and information submitted in connection with employment opportunities.
  • Commercial information: records of services purchased, and transaction history.
  • Financial and credit information needed for us to evaluate you as a prospective franchisee, licensee, partner, or development partner, including bankruptcy history, net worth, cash on hand, mortgage balances, and related financial information.
  • Sensitive Personal Information including Social Security numbers and dates of birth, where relevant to our services.
  • Communications: your messages, emails, and other communications with us.
  • Professional or employment-related information: company name, and job title.

We may collect information from individuals who apply for employment or contractor opportunities with us, including contact information, employment history, education information, qualifications, references, resume information, and information regarding interactions with our recruiting systems and service providers. We may use this information to evaluate applicants, manage recruiting activities, communicate with applicants, comply with legal obligations, and for other lawful business purposes.

Sensitive Personal Information

Certain categories of information receive heightened protection under applicable law. These categories may be considered Sensitive Personal Information under one or more state laws, whether or not collected by us. We will only use Sensitive Personal Information, if at all, for the purposes for which it was collected, to provide the services you requested, to comply with applicable legal obligations, or as otherwise permitted by applicable law. We do not sell Sensitive Personal Information. We disclose Sensitive Personal Information only as reasonably necessary for the purposes described in this Privacy Policy, with consent where required, or as otherwise permitted by applicable law.

Information We Collect from Your Use of the Services

We automatically collect certain information about you when you use our Site and Services, including:

  • Device Information.
  • We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Services. For example, we may collect and analyze information such as:
  • IP addresses and geolocation information (as described below)
  • Unique device identifiers and other information about your mobile phone or other mobile device(s)
  • Browser types, browser language, and operating system
  • The state or country from which you accessed the Services
  • Information related to how you interact with the Services, such as referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed, the order of those pages, the amount of time spent on particular pages, the date and time you used the Services, the frequency of your use of the Services, error logs, and other similar information.
  • Location Information.
  • We may collect different types of information about your location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devices).
  • We may transmit your IP address to a third-party geolocation service provider to derive general location information, which we may use to identify nearby locations, support location selection and appointment functionality, and customize the Services and advertising.
  • We may collect precise geolocation information when you permit your browser or device to provide location information. We treat precise geolocation information as Sensitive Personal Information and use it only for the purposes described in this Privacy Policy. We do not sell or share precise geolocation information.
  • If you access the Services through a mobile device and you do not want your device to provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided your device allows you to do this. See your device manufacturer's instructions for further details.
  • IMPORTANT: If you are a resident of a state with comprehensive privacy rights, you may have the right to opt out of the processing of your precise geolocation data. See the applicable State-Specific Privacy Rights Addendum below.

Pet Information

  • We may collect information relating to your pets that you provide to us directly, that is generated through your use of our Services, or that is otherwise made available to us by you or with your authorization. Depending on the nature of your relationship with Sparkle and the Services you use, this information may include a pet's name, breed, age, sex, weight, size, photographs, grooming history, service history, preferences, behavioral information, activity information, training information, dietary information, health-related information, veterinary information, insurance information, medication information, care instructions, and other information relating to your pet.
  • We may use pet-related information to provide and improve our Services, personalize customer experiences, maintain customer and pet profiles, facilitate communications, provide recommendations, support customer service activities, conduct analytics and research, develop and improve products and services, support marketing activities, create audience segments and inferences, prevent fraud, maintain business records, comply with legal obligations, and for other lawful business purposes.
  • We may obtain pet-related information from you, from your interactions with our Services, from service providers acting on our behalf, from business partners, and from other third parties where authorized by you or otherwise permitted by applicable law.
  • Pet-related information may be linked with information about you, your household, your transactions, and your interactions with our Services to better understand customer preferences, improve service offerings, personalize communications and recommendations, and support our business operations.
  • Information relating solely to a pet is not treated as Sensitive Personal Information about an individual unless it is combined with information that identifies, relates to, describes, or is reasonably capable of being associated with a particular person or household. Pet-related information concerns animals and pet-care services and is not collected for the purpose of determining a consumer's physical or mental health condition.

Customer Communications and Pet Care Interactions. We may collect, record, monitor, transcribe, summarize, analyze, and maintain records of communications and interactions with us, including telephone calls, emails, text messages, chat communications, customer support interactions, surveys, reviews, feedback, appointment requests, pet health information, grooming consultations, and other communications. We may use this information for customer service, training, quality assurance, analytics, personalization, product and service development, fraud prevention, legal compliance, marketing, and other business purposes permitted by law.

  • Prospective Franchisees and Franchise Development Activities. We collect information from individuals and entities that inquire about, apply for, evaluate, or otherwise express interest in franchise, licensing, development, area representative, area developer, multi-unit ownership, master franchise, investment, acquisition, or other business opportunities with Sparkle, including information submitted through our franchise credit application and other forms or communications. This information may include contact and business information; professional, employment, and education history; government-issued identifiers, including an applicant’s and spouse’s Social Security number; an applicant’s and spouse’s date of birth, country of origin, and length of residence in the United States; bankruptcy history; net worth; cash on hand; mortgage balances; other financial and credit information; ownership information; investment objectives; business and development plans; territory preferences; due diligence materials; correspondence; communications; and other information provided in connection with evaluating a potential business relationship. Certain information collected through the franchise credit application may constitute Sensitive Personal Information under applicable law. Where an applicant provides information about a spouse or other individual, the applicant is responsible for providing that information only as authorized and permitted by law.

Video Surveillance and Monitoring

We may use video surveillance cameras and other monitoring technologies at our salons, offices, facilities, and other locations. These systems may record images, video, and related information concerning customers, visitors, employees, contractors, service providers, and others who enter or interact with our facilities.

Surveillance cameras may operate in publicly accessible areas and other common areas of our facilities. Individuals entering monitored areas should understand that video surveillance may occur in such locations. Except as otherwise required by applicable law, individuals should not expect privacy in areas that are open to customers, visitors, employees, or the general public and that are subject to video surveillance.

We may review, maintain, disclose, and use video recordings as reasonably necessary for the purposes described in this Privacy Policy, including to investigate incidents, protect persons and property, comply with legal obligations, enforce our policies and agreements, and respond to lawful requests from governmental authorities.

Cookies and Other Electronic Technologies

We use the tools outlined below to better understand our users. As we adopt additional technologies, we may gather additional information through other methods.

  • “Cookies” means small text files placed on your device by our Services that store information such as user ID, user preferences, and lists of pages visited and activities conducted while using the Services. We use Cookies to help us improve or tailor the Services by tracking your navigation habits, storing your authentication status, customizing your experience with the Services, and for analytics and fraud prevention. Where required by applicable law, we obtain your consent before placing non-essential Cookies on your device. You may manage or withdraw your consent to Cookies at any time through your browser settings or our cookie preference tool.
  • Interest-Based Advertising: We may use a type of advertising commonly known as interest-based or online behavioral advertising. This means that some of our business partners use Cookies to display our ads on other websites and services based on information about your use of the Services and on your interests. Other Cookies used by our business partners may collect information when you use the Services, such as IP address, mobile device ID, operating system, browser, web page interactions, and geographic location.
  • Web Beacons: "Web Beacons" (also known as clear GIFs or pixel tags) are tiny graphic image files embedded in a web page or email that may be used to collect information about your use of our Services and emails.
  • Website Analytics and Session Replay. We may use analytics providers, session replay technologies, heat mapping technologies, user experience monitoring tools, and similar services that record and analyze interactions with our Services, including clicks, mouse movements, scrolling activity, navigation patterns, page interactions, and other usage information. These technologies help us improve website functionality, customer experiences, marketing effectiveness, fraud prevention efforts, and business operations.
  • Mobile Device Identifiers: Mobile device identifiers are data stored on your mobile device that may track mobile device and data activities, as well as applications installed on it. Mobile device identifiers enable collection of Personal Information (such as media access control address and location) and traffic data.
  • Additional Analytics: We use analytics providers, advertising networks, retargeting providers, social media advertising tools, consent management platforms, and similar technologies to understand website usage, measure advertising effectiveness, and deliver personalized advertising.

Information from Third Parties

We may obtain additional information about you, your household, your pets, and your interactions with products and services from third parties, including marketers, advertising networks, analytics providers, payment processors, veterinarians, veterinary clinics, pet service providers (such as groomers, trainers, boarding providers, walkers, and pet sitters), insurance providers, breeders, shelters, rescue organizations, shipping carriers, business partners, data providers, social media platforms, and other commercially available sources. We may combine information collected from these sources with information we collect directly from you and information generated through your use of the Services. We may use this information to improve our Services, personalize experiences, conduct analytics, develop products and services, prevent fraud, support marketing activities, and for other purposes described in this Privacy Policy. We obtain pet-related information from third parties only where the information has been made available to us lawfully, where you have authorized the disclosure, or where the disclosure is otherwise permitted by applicable law.

We may use third-party service providers that provide appointment scheduling, payment processing, chat, virtual assistant, customer support, scheduling, and similar features that are supported by third-party service providers, including artificial intelligence technologies. Information you submit through these features may be processed by such providers for the purpose of responding to inquiries, providing requested services, improving customer experiences, maintaining records of communications, and improving the performance of our Services.

Categories of Personal Information Collected – Summary Table

The following table summarizes the categories of Personal Information we have collected in the preceding 12 months, including the business purposes for collection and categories of third parties to whom such information may be disclosed:

CategoryPurposeDisclosed to
IdentifiersService delivery, account management, communications, fraud preventionService providers, affiliates, advertising partners
Customer and Transaction RecordsTransaction processing, legal compliancePayment processors, service providers
Internet/Network ActivityAnalytics, advertising personalization, securityAnalytics providers
Geolocation DataLocation selection, nearby-service identification, appointment functionality, and service customizationGeolocation and other service providers
Employment and Applicant InformationEvaluation of and hiring of potential employees and contractorsRecruiting providers and service providers
Sensitive Personal InformationIdentity verification, franchise candidate evaluation, financial qualification, legal compliance, customization of services, transaction processingRegulatory authorities (where required), professional advisors, service providers under strict data processing agreements
Pet InformationService delivery, account management, communications, advertising personalization, analyticsService providers, affiliates, advertising partners
Prospective Franchisees and Franchise Development ActivitiesEvaluation of prospective franchisees and development partners, due diligence, assessment of financial qualifications and supporting financing and transaction documentationAffiliates, professional advisors, financial institutions, franchise sales organizations, consultants, service providers, and other third parties involved in evaluating, structuring, financing, documenting, or administering prospective franchise or development relationships

Aggregate or De-Identified Data

We may aggregate and/or de-identify information collected by the Services or via other means so that the information is not intended to identify you. Our use and disclosure of aggregated and/or de-identified information is not subject to any restrictions under this Privacy Policy, and we may disclose it to others without limitation for any purpose, in accordance with applicable laws and regulations. We commit not to attempt to re-identify de-identified data.

Use of Information

We use the information that we collect for the following purposes:

  • To provide, fulfill, and improve our Services, including processing your service requests and transactions.
  • For the specific purposes for which you provided the information.
  • To personalize your experience with the Services, including informing you of products, programs, events, services, and promotions of Sparkle, our affiliates, our partners, and/or third parties that we believe may be of interest to you.
  • To provide, maintain, administer, improve, or expand the Services, perform business analyses, or for other internal purposes to support, improve, or enhance our business, the Services, and other products and services we offer.
  • To contact you when necessary or requested, and to respond to your inquiries and requests.
  • To customize and tailor your experience of the Services.
  • To analyze information about you, your household, and your pets; create customer profiles, audience segments, preferences, interests, purchasing tendencies, behavioral insights, recommendations, predictions, and other inferences; personalize products, services, content, communications, offers, promotions, advertising, and customer experiences; conduct analytics and research; improve business operations; and develop new products, services, technologies, and business initiatives.
  • To send notifications to you (you may opt out of this service).
  • To send emails and other communications that display content that we think will interest you and according to your preferences.
  • To send you news and information about our Services.
  • To track and analyze trends and usage in connection with our Services.
  • To better understand who uses the Services and how we can deliver a better user experience.
  • To combine information received from third parties with the information that we have from or about you and use the combined information for any of the purposes described in this Privacy Policy.
  • To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts.
  • To receive and process franchise inquiries, applications, and credit applications; verify identity and submitted information; evaluate prospective franchisees and other business candidates; conduct due diligence; assess financial qualifications, creditworthiness, operational capabilities, and business experience; communicate regarding franchise and development opportunities; support financing and transaction documentation; administer the application and approval process; maintain appropriate business and compliance records; and protect against fraud or misuse.
  • To prevent, detect, and investigate security breaches, fraud, and other potentially illegal or prohibited activities.
  • To enforce the legal terms that govern your use of the Services.
  • To protect our rights or property.
  • To administer and troubleshoot the Services.
  • To comply with applicable legal obligations and respond to lawful requests from government authorities.
  • For any other purpose disclosed to you in connection with our Services, or to which you consent.

We will not use your Personal Information for purposes that are incompatible with the purposes disclosed to you at the time of collection without your consent, except as permitted by applicable law.

Automated Decision-Making

We may use automated tools, algorithms, and technology (“automated decision-making technology” or “ADMT”) to process Personal Information and generate outputs such as predictions, recommendations, or decisions without meaningful human review of each individual outcome. We currently use, or may use, automated decision making in the following ways:

PurposeDescription
Operational & Security PurposesWe use automated tools to detect fraud, prevent abuse, filter spam, and protect the security of our services. These processes are necessary to operate our platform safely and reliably.
Personalization & RecommendationsWe may use automated tools to personalize your experience, such as recommending products, services, or content based on your browsing history, purchase history, or stated preferences.

We do not use automated decision-making to make final, solely automated decisions about you in a manner that produces legal effects or other similarly significant effects, except where we have disclosed the specific use and obtained your consent where required by applicable law, or where such processing is necessary for the performance of a contract with you or is otherwise permitted by applicable law.

Where required by applicable law, consumers may have rights relating to certain automated processing activities, including profiling. We will honor such rights in accordance with applicable law.

Data Minimization

We will limit our collection of Personal Information to what is reasonably necessary to fulfill the purposes for which it was collected.

Retention

We retain Personal Information for the period reasonably necessary to accomplish the purposes described in this Privacy Policy, satisfy legal, accounting, security, and operational requirements, resolve disputes, and enforce agreements. Retention periods vary based on the nature of the information, the purpose for which it was collected, and applicable legal requirements. Sparkle retains information in accordance with business, legal, operational, and compliance requirements.

We may use third-party service providers to process and store Personal Information in the United States.

Sharing of Information

We process Personal Information for targeted advertising and may sell or share Personal Information as defined by certain state laws. You have the right to opt out of targeted advertising and the sale or sharing of your Personal Information.

We may share Personal Information about you as follows:

  • Service Providers, Contractors, and Processors. We disclose Personal Information to vendors, service providers, contractors, and processors that perform services on our behalf and under our instructions. These entities may process Personal Information for the business purposes specified in our agreements with them, such as website and form hosting, franchise application intake and administration, secure data storage, identity and information verification, due diligence support, appointment scheduling, payment processing, customer support, recruiting, security, communications, consent management, and similar operational functions. We require these entities to protect Personal Information and to use it only for the purposes authorized by us and permitted by applicable law.
  • Franchise Application and Transaction Parties. We may disclose information provided in connection with a prospective franchise or development relationship, including information from a franchise credit application, to our affiliates, franchise sales organizations, consultants, professional advisors, financial institutions, financing sources, and other parties involved in evaluating, structuring, financing, documenting, or administering the proposed relationship. We disclose Sensitive Personal Information to such parties only as reasonably necessary for these purposes, as directed or authorized by the applicant, or as otherwise permitted by applicable law.
  • Affiliates and Business Partners. We may disclose Personal Information to our affiliates and business partners for the purposes described in this Privacy Policy, provided that mobile information, SMS opt-in data, and messaging consent will not be shared with affiliates or partners for their marketing or promotional purposes without your express consent.
  • Business Transactions. We disclose Personal Information in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture or dissolution of all or a portion of our business (but only under non-disclosure and confidentiality agreements and protections).
  • Legal and Safety Disclosures. We disclose Personal Information if we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or governmental request; to enforce applicable user agreements or policies; to protect the security or integrity of our Services; or to protect us, our users, or the public from harm or illegal activities.
  • Advertising, Analytics, and Social Media Partners. We also use certain advertising, marketing, analytics, social media, and audience measurement partners that may collect information through cookies, pixels, SDKs, tags, and similar technologies when you interact with our Services. These partners may receive identifiers, device information, Internet or network activity information, and other information as described in this Privacy Policy for purposes such as measuring advertising effectiveness, performing analytics, delivering targeted advertising, creating audience segments, and providing related services. Depending on the applicable law and the specific relationship involved, disclosures to these partners may constitute a "sale," "sharing," or processing for "targeted advertising" or "cross-context behavioral advertising."
  • With Your Consent. We disclose Personal Information with your explicit consent.

We may also share aggregated, non-personally identifiable information with third parties.

For information on how to opt out, see the Your Privacy Choices section and the applicable State-Specific Privacy Rights Addendum below.

Opt-In and Opt-Out Policy

Marketing Communications

When you supply us with personally identifiable information in connection with your use of the Services, you may be asked to indicate whether you are interested in receiving information from us about our product and service offerings and if you would like us to share personally identifiable information about you with our affiliates, partners, or other third parties for their marketing purposes. If you do choose to opt in, you will receive such communications and/or we will share your information in accordance with your consent.

You may choose not to receive marketing communications from us or to opt out of our sharing of your personally identifiable information at any time:

  • By emailing us at privacy@sparkledogcare.com
  • By contacting us as described in the "How to Contact Us" section below
  • Nevada residents may submit requests regarding the sale of covered information by emailing privacy@sparkledogcare.com with the subject line "Nevada Privacy Request."

When contacting us, please specify whether you are opting out of: (a) receiving marketing communications from us; (b) allowing us to share your personally identifiable information with our affiliates and partners for their marketing purposes; and/or (c) allowing us to share your personally identifiable information with other third parties for their marketing purposes.

We will endeavor to implement your requested change as soon as reasonably practicable after receiving your request. Please be aware that your requested change will not be effective until we implement such change. We are not responsible for removing your personally identifiable information from the databases of third parties with whom we have already shared such information. If you wish to cease receiving marketing-related emails from those third parties, please contact them directly or utilize any opt-out mechanisms in their privacy policies.

Even if you opt out of marketing communications, we may still send you important administrative messages. You cannot opt out of receiving these administrative messages.

SMS Messaging and Mobile Information

If you provide a mobile telephone number or otherwise opt in to receive text messages from Sparkle, we may collect and use your mobile number, messaging preferences, message content, delivery information, and related communications information to provide text messaging services, appointment reminders, account notifications, customer service communications, marketing messages (where permitted by law and with any required consent), and other communications you request or authorize.

We may use third-party service providers, including telecommunications providers, messaging platforms, and SMS delivery vendors to facilitate the transmission and delivery of text messages on our behalf. These service providers may process mobile telephone numbers and related messaging information solely for the purpose of providing messaging services to Sparkle.

Mobile information, including mobile telephone numbers, SMS opt-in data, messaging consent records, and message content, will not be sold, shared, rented, disclosed, or transferred to third parties or affiliates for their own marketing, advertising, promotional, or lead-generation purposes.

We will disclose mobile messaging information only to service providers acting on our behalf, to comply with legal obligations, to protect our rights, or as otherwise permitted by applicable law.

Do Not Sell or Share My Personal Information

Under various state laws, you may have the right to opt out of the “sale” or “sharing” of your Personal Information, including processing for targeted advertising or cross-context behavioral advertising. You may exercise this right through one or more of the following methods:

Upon receipt of a valid opt-out request, we will cease selling or sharing your Personal Information as soon as reasonably practicable, subject to any exceptions permitted by applicable law.

Browser "Do Not Track" Signals and Global Privacy Control

Some browsers and devices offer privacy preference signals, including Do Not Track (“DNT”) and Global Privacy Control (“GPC”). We currently do not respond to DNT signals. When we detect a GPC signal or another legally recognized opt-out preference signal, we treat the signal as a request to opt out of the sale or sharing of Personal Information and processing for targeted advertising, as applicable. We apply the request to the browser or device transmitting the signal and, where required by applicable law and reasonably identifiable, to the associated consumer profile or account.

Social Media and Third-Party Platforms

Certain sections or functionalities on our Services may permit you to share information on third-party social media sites or platforms such as Facebook, Instagram, LinkedIn, Twitter/X, and TikTok, or other similar sites (collectively, "Social Media Sites"). Sparkle Grooming Corp. does not own or control such Social Media Sites, and posting your information on Social Media Sites is subject to the third party's privacy policy and other legal terms. We are not responsible for any act or omission of any Social Media Site, nor are we responsible for the consequences of your choosing to share your information on Social Media Sites.

Security

We take reasonable measures, including administrative, technical, and physical safeguards, to help protect Personal Information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. Our security practices are designed to be appropriate to the nature of the Personal Information we collect, and the risks associated with its processing.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk.

Your Privacy Choices

How You Can Access and Update Your Information

You may update or correct information about yourself at any time by emailing us at privacy@sparkledogcare.com or by contacting us as described in the "How to Contact Us" section below. You may also be able to update certain information through your account settings, if applicable.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject cookies; however, our Services may not function properly if you do so.

Options for Opting Out of Cookies and Mobile Device Identifiers

If you are interested in more information about interest-based advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit:

Please note that even after opting out of interest-based advertising, you may still see our advertisements that are not interest-based. Also, opting out does not mean that we are no longer using our tracking tools; we may still collect information about your use of the Services even after you have opted out of interest-based advertisements.

Children’s Privacy

We do not knowingly sell or share Personal Information or engage in targeted advertising or profiling of known users under the age of 18. If we learn that we have collected Personal Information from a person under 18, we will take appropriate steps to delete such information.

If you are a parent or guardian and believe we may have inadvertently collected Personal Information from your child, please contact us at privacy@sparkledogcare.com. To make such a request, please include the words "Child Information Deletion Request" in the subject line and provide sufficient information to identify the child and the information to be deleted.

See the applicable State-Specific Privacy Rights Addendum for details.

Links to Other Websites

Our Services may contain links to other websites and those websites may not follow the same privacy practices as Sparkle Grooming Corp. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of such third parties to learn more about their privacy practices.

International Data Transfers

We are based in the United States. If you are accessing our Services from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States or other countries where our servers or service providers are located. Data protection laws in other countries may differ from those in your jurisdiction. By using our Services, you consent to the transfer of your information in a manner consistent with applicable law.

Changes to This Privacy Policy

We may change this Online Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on the Site and revising the "Updated" date above. For significant changes, we may provide additional notice, such as adding a statement to our website homepage or sending you an email notification. We encourage you to review this Privacy Policy whenever you use our Services to stay informed about our information practices.

Where required by applicable law, we will provide additional notice and obtain consent before applying material changes to Personal Information previously collected.

Definitions

The following terms have the meanings set forth below when used in this Privacy Policy. Additional defined terms may appear in the State-Specific Addenda and have the meanings assigned to them there.

“ADMT” or "Automated Decision-Making Technology" means automated tools, algorithms, or technology used to process Personal Information and generate outputs—such as predictions, recommendations, or decisions—without meaningful human review of each individual outcome. See the Automated Decision-Making section for details.

“APDPA” means the Alabama Personal Data Protection Act, signed into law on April 17, 2026, and effective May 1, 2027.

“Authorized Agent” means a natural person or business entity registered or authorized to act on your behalf in submitting privacy rights requests. We may require written proof of your authorization before processing a request submitted by an Authorized Agent.

“CCPA” means the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (CPRA), and as may be further amended from time to time.

“Cookies” means small text files placed on your device by our Services that store information such as user preferences, session identifiers, and browsing activity. See the Cookies and Other Electronic Technologies section for details.

“COPPA” means the Children's Online Privacy Protection Act of 1998 (15 U.S.C. §§ 6501–6506) and its implementing regulations, which govern the collection of Personal Information from children under the age of 13.

“CPPA” means the California Privacy Protection Agency, the state agency responsible for implementing and enforcing California's consumer privacy laws, including the CCPA.

“DNT” or "Do Not Track" means a browser signal or preference setting that requests that a web service disable tracking of an individual user's browsing activity.

“GPC” or "Global Privacy Control" means a technical browser or device signal that communicates a user's choice to opt out of the sale or sharing of Personal Information. We recognize and process GPC signals as described in this Privacy Policy and as required by applicable law.

“Interest-Based Advertising” means a type of online advertising, also known as online behavioral advertising or targeted advertising, in which advertisements are selected and displayed based on inferences drawn from a user's browsing history, purchase history, or other online activity across websites and services.

“Mobile Device Identifiers” means data elements stored on or associated with a mobile device that can be used to identify the device or its user, including media access control (MAC) addresses, advertising identifiers (such as IDFA or GAID), and similar unique identifiers.

“NIST” means the National Institute of Standards and Technology, a U.S. federal agency within the Department of Commerce. References to the "NIST Privacy Framework" mean the voluntary guidance framework published by NIST to help organizations identify and manage privacy risk.

“NJDPA” means the New Jersey Data Protection Act, which governs the processing of Personal Data of New Jersey residents and took effect January 15, 2025.

“OCPA” means the Oregon Consumer Privacy Act, which governs the processing of Personal Data of Oregon residents and took effect July 1, 2024.

“Personal Information / Personal Data” means any information that identifies, relates to, describes, or is reasonably capable of being associated with or linked to a particular individual or household. These terms are used interchangeably in this Privacy Policy. Personal Information includes information you provide directly to us, information we collect automatically through your use of the Services, and information we obtain from third parties. Personal Information does not include publicly available information, de-identified data, or aggregate consumer information.

“Privacy Policy” means this Sparkle Grooming Corp. Privacy Policy, as updated from time to time, which governs the collection, use, and sharing of your Personal Information in connection with the Services.

“Sensitive Personal Information” or “SPI” means Personal Information that receives heightened protection under applicable law, including, where applicable: (1) government-issued identification numbers, such as Social Security numbers, driver's license numbers, state identification card numbers, or passport numbers; (2) financial account information, account credentials, or payment card information that permits access to an account; (3) precise geolocation information; (4) biometric information or genetic information used to uniquely identify human individuals; (5) information revealing racial or ethnic origin, religious beliefs, citizenship or immigration status, union membership, sex life, sexual orientation, transgender or nonbinary status, or similar protected characteristics; (6) information concerning a human individual's physical or mental health condition, diagnosis, treatment, or healthcare services; (7) the contents of communications where protected by applicable law; and (8) Personal Information collected from or concerning a known child, where protected by applicable law. Sensitive Personal Information does not include information relating solely to an animal or pet, including pet health information, veterinary records, pet medication information, pet insurance information, pet genetic information, pet biometric information, or other information concerning a pet, unless such information independently constitutes Sensitive Personal Information about an identifiable individual under applicable law.

“Services” means the websites, online services, and all other products and services provided by Sparkle Grooming Corp. and its affiliates.

“Site” means the websites and online services through which Sparkle Grooming Corp. makes the Services available, including all subdomains and successor sites.

“Social Media Sites” means third-party social media platforms and networking services, including but not limited to Facebook, Instagram, LinkedIn, Twitter/X, and TikTok, through which users may share information or interact in connection with the Services.

“Terms of Use” means the terms and conditions governing your access to and use of the Services, which are incorporated into this Privacy Policy by reference.

“Web Beacons” means small graphic image files (also known as clear GIFs, pixel tags, or tracking pixels) embedded in web pages or emails that allow us or third parties to collect information about how you interact with the Services or our email communications, such as whether an email was opened or a page was viewed.

“Website Analytics” means the use of third-party tools and services to collect and analyze data about user interactions with the Services, including mouse clicks, scrolling behavior, page views, session duration, and similar usage data, for the purpose of improving the Services and user experience.

How to Contact Us

Please contact us with any questions, concerns, or requests regarding this Privacy Policy or our privacy practices at:

Sparkle Grooming Corp.

Attn: Chief Information Officer

4250 N Drinkwater Blvd Ste. 165

Scottsdale, AZ 85251

Email: privacy@sparkledogcare.com

We will respond within 45 days of receipt. We may extend this period by an additional 45 days where reasonably necessary, with notice, to the extent permitted by applicable law.

STATE-SPECIFIC PRIVACY RIGHTS ADDENDA

The following addenda describe additional privacy rights and obligations under various state laws. They supplement our general Privacy Policy and apply to residents of the identified states. If there is any conflict between an addendum and the general Privacy Policy, the addendum controls with respect to residents of that state. We will update these addenda as new state laws take effect.

SECTION 1: CALIFORNIA PRIVACY RIGHTS ADDENDUM

YOUR CALIFORNIA PRIVACY RIGHTS

California residents have the following rights:

  • Right to Know: Request disclosure of (1) categories and specific pieces of Personal Information collected; (2) categories of sources; (3) business or commercial purpose for collecting, selling, or sharing; (4) categories of third parties to whom we disclose; and (5) categories of information sold, disclosed, or shared.
  • Right to Delete: Request deletion of Personal Information we have collected, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate Personal Information.
  • Right to Opt Out of Sale/Sharing: Opt out of the sale of your Personal Information and its sharing for cross-context behavioral advertising.
  • Right to Limit Use of Sensitive Personal Information: California residents may have the right to limit certain uses of Sensitive Personal Information. We do not sell Sensitive Personal Information. We disclose Sensitive Personal Information only as reasonably necessary for the purposes described in this Privacy Policy, with consent where required, or as otherwise permitted by applicable law.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
  • Right Regarding Automated Decision-Making (ADMT): Beginning on the date required by applicable California law, and to the extent we use covered automated decision-making technology to make a significant decision concerning you, you may have the right to access information about that use or opt out of it, subject to applicable exceptions.

Additional California Disclosures

  • Financial Incentives: We do not offer financial incentives in exchange for the retention or sale of Personal Information. If we introduce loyalty programs, rewards, or discounts tied to data sharing in the future, we will provide the disclosures required by the CCPA at that time.
  • Shine the Light: California Civil Code § 1798.83 permits California residents to request, once per year and free of charge, a list of third parties to whom we disclosed Personal Information for their direct marketing purposes in the prior calendar year, along with the type of information disclosed. Submit your request to privacy@sparkledogcare.com with the subject line “Shine the Light Request.”
  • Cybersecurity & Risk Assessments: We conduct risk assessments, cybersecurity audits, and related compliance activities to the extent required by applicable law.

Exercising Your California Rights

You may submit a verifiable consumer request by emailing privacy@sparkledogcare.com with the subject line “CCPA Rights Request.” To opt out of the sale or sharing of Personal Information, you may also use the “Do Not Sell or Share My Personal Information” link or cookie preference tool available on our Site or enable a legally recognized opt-out preference signal, such as GPC.

We will respond within 45 days. We may extend this period by an additional 45 days with notice. You may designate an authorized agent to submit requests on your behalf. We update our California disclosures in accordance with CPPA regulations; please check this section periodically.

SECTION 2: MULTI-STATE PRIVACY RIGHTS ADDENDUM

Applicable States: Colorado, Connecticut, Indiana, Kentucky, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Virginia

Residents of the states listed above have the following rights with respect to their personal data:

Your Privacy Rights

  • Right to Access: Confirm whether we process your personal data and obtain a copy.
  • Right to Correct: Request correction of inaccurate personal data.
  • Right to Delete: Request deletion of your personal data, subject to certain exceptions.
  • Right to Portability: Obtain a portable copy of your personal data in a readily usable format.
  • Right to Opt Out: Opt out of (a) targeted advertising, (b) the sale of personal data, and (c) profiling in furtherance of decisions that produce legal or similarly significant effects.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of the above rights.

How to Exercise Your Rights

Contact us at privacy@sparkledogcare.com. We will respond within 45 days of receipt. We may extend this period by an additional 45 days where reasonably necessary, with notice. We may need to verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf.

Appeals: If we deny your request, you may appeal by emailing privacy@sparkledogcare.com with “[State] Privacy Appeal” in the subject line. We will respond within the timeframe required by your state’s law. If your appeal is denied, you may file a complaint with your state’s Attorney General.

State-Specific Notes

  • Global Privacy Control and Other Opt-Out Preference Signals: We recognize and process GPC and other legally recognized opt-out preference signals as requests to opt out of the sale or sharing of personal data and processing for targeted advertising, as applicable.
  • No Cure Period (Montana): As of October 1, 2025, Montana law does not include a cure period, meaning violations after that date may be subject to immediate enforcement by the Montana Attorney General.
  • No Nonprofit Exemption (New Jersey & Oregon): New Jersey and Oregon do not provide a general exemption for nonprofit organizations. NJDPA and OCPA requirements apply to all qualifying controllers regardless of nonprofit status.
  • Data Protection Assessments (Colorado & Virginia): We conduct data protection assessments for certain high-risk processing activities as required by Colorado and Virginia law.

Certain states may provide additional rights regarding specific categories of information, including consumer health data. Sparkle will comply with such laws to the extent applicable. We will provide additional rights and disclosures as required by privacy laws that become applicable to us.

SECTION 3: IOWA AND UTAH PRIVACY RIGHTS ADDENDUM

Applicable States: Iowa, Utah

Your Privacy Rights

  • Right to Access: Confirm whether we process your personal data and obtain a copy.
  • Right to Correct (Utah only): Utah residents may request correction of inaccurate personal data, taking into account the nature of the personal data and the purposes for which it is processed.
  • Right to Delete: Request deletion of personal data you provided to us.
  • Right to Portability: Obtain a portable copy of your personal data.
  • Right to Opt Out of Sale: Iowa and Utah.
  • Right to Opt Out of Targeted Advertising: Utah only.

Important Limitations: Iowa does not provide a right to correct personal data or an opt-out right for targeted advertising. Utah provides rights to correct inaccurate personal data and to opt out of targeted advertising and the sale of personal data. Utah provides a 30-day cure period for alleged violations, and Iowa provides a 90-day cure period.

How to Exercise Your Rights:

Contact us at privacy@sparkledogcare.com. We will respond within 90 days for Iowa residents and within 45 days for Utah residents.

SECTION 4: MARYLAND AND MINNESOTA PRIVACY RIGHTS ADDENDUM

Applicable States: Maryland, Minnesota

Your Privacy Rights

  • Right to Access: Confirm whether we process your personal data and obtain a copy.
  • Right to Correct: Request correction of inaccurate personal data.
  • Right to Delete: Request deletion of your personal data.
  • Right to Portability: Obtain a portable copy of your personal data.
  • Right to Opt Out: Opt out of targeted advertising, the sale of personal data, and profiling.
  • Right to Question Profiling (Minnesota): Minnesota residents have the right to question the result of profiling that significantly affects them and to obtain information about the logic used in the profiling.

Additional State Specific Obligations Under These Laws

  • Data Minimization: We collect and use only personal data that is reasonably necessary and proportionate to the disclosed purpose. We limit collection to personal data that is reasonably necessary and proportionate to provide or maintain the specific product or service requested by the consumer or for another purpose permitted by applicable law.
  • Global Privacy Control: We will honor opt-out preference signals, including the GPC signal, as required by Maryland law.
  • No Nonprofit Exemption: Neither Maryland nor Minnesota provides a general exemption for nonprofit organizations. Requirements apply to all qualifying controllers regardless of nonprofit status.
  • Children’s Data: We do not use personal data of known children in Maryland for profiling or targeted advertising. Maryland has enacted an Age-Appropriate Design Code with heightened protections for minors.
  • Sensitive Personal Information Consent (Minnesota): Minnesota does not include a small business exemption for the sale of sensitive data. We obtain consent before selling Sensitive Personal Information regardless of our size.
  • Access Request Limitations (Minnesota): We do not disclose Social Security numbers, financial account numbers, account passwords, or biometric data in response to access requests. We will instead confirm that we hold such information.
  • Documentation (Minnesota): Minnesota requires enhanced documentation of data processing activities. We maintain records of our processing as required. You may have the right to obtain a list of the specific third parties to which we disclosed Personal Information.

How to Exercise Your Rights:

Contact us at privacy@sparkledogcare.com. We will respond within 45 days. We may extend this period by an additional 45 days with notice. You may designate an authorized agent to submit requests on your behalf.

Appeals: If we deny your request, you may appeal by emailing privacy@sparkledogcare.com with “[State] Privacy Appeal” in the subject line. If your appeal is denied, you may file a complaint with the Maryland or Minnesota Attorney General, as applicable.

SECTION 5: ALABAMA PRIVACY RIGHTS ADDENDUM

The Alabama Personal Data Protection Act (APDPA) takes effect May 1, 2027. This addendum applies to Sparkle only if it controls or processes personal data of more than 25,000 Alabama consumers or derives more than 25% of gross revenue from the sale of personal data on or after May 1, 2027. Subject to the APDPA’s applicability threshold, Alabama residents have the following rights:

  • Right to Know/Access: Request confirmation as to whether we process your personal data and obtain a copy.
  • Right to Correct: Request correction of inaccurate personal data.
  • Right to Delete: Request deletion of personal data we have collected from you, subject to certain exceptions.
  • Right to Opt Out: Opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.
  • Right to Data Portability: Request a portable copy of your personal data.

To exercise your rights, contact us at privacy@sparkledogcare.com.

SECTION 6: DELAWARE, TENNESSEE, RHODE ISLAND, AND TEXAS STATE-SPECIFIC ADDENDUM

Your Privacy Rights

  • Right to Access: Confirm whether we process your personal data and obtain a copy.
  • Right to Delete: Request deletion of personal data provided by or obtained about you, subject to applicable exceptions.
  • Right to Portability: Obtain a portable copy of your personal data.
  • Right to Opt Out of Sale and Targeted Advertising: Opt out of the sale of personal data and targeted advertising.
  • Right to Correct: Request correction of inaccurate personal data.

The following states have unique provisions that require separate treatment.

Delaware

Delaware residents have the right to Access, Correct, Delete, and obtain Portability of their personal data, and to Opt Out of targeted advertising, the sale of personal data, and profiling for significant decisions. Delaware law explicitly lists pregnancy as a category of Sensitive Personal Information. We treat information relating to pregnancy with heightened protections. Delaware requires opt-in consent before targeting advertising to or selling data of known individuals under 18. We do not engage in such processing without opt-in consent. To exercise your rights, contact privacy@sparkledogcare.com. You may appeal denied requests and file complaints with the Delaware Department of Justice.

Tennessee

This addendum applies to Tennessee residents only if Sparkle meets the Tennessee Information Protection Act’s applicability thresholds, which require both annual revenue of at least $25 million and a minimum processing volume threshold. If those thresholds are met, Tennessee residents have the right to Access, Correct, Delete, and obtain Portability of their personal data, and to Opt Out of targeted advertising, the sale of personal data, and profiling for significant decisions. Tennessee provides an affirmative defense to businesses that maintain documented privacy practices in compliance with the NIST Privacy Framework. To exercise your rights, contact privacy@sparkledogcare.com. We will respond within 45 days (extendable by 45 days). You may appeal denied requests and file complaints with the Tennessee Attorney General.

Texas

Texas residents have the right to Access, Correct, Delete, and obtain Portability of their personal data, and to Opt Out of targeted advertising, the sale of personal data, and profiling for significant decisions. The Texas Data Privacy and Security Act applies based on business activity in Texas rather than revenue size, meaning more businesses are subject to its requirements than under other state laws. Texas requires consent to sell Sensitive Personal Information even from businesses that may otherwise qualify for a small business exemption. To exercise your rights, contact privacy@sparkledogcare.com. We will respond within 45 days (extendable by 45 days). You may appeal denied requests by emailing privacy@sparkledogcare.com with “Texas Privacy Appeal” in the subject line; we will respond to appeals within 60 days. You may file complaints with the Texas Attorney General.

Rhode Island

Rhode Island residents have the following rights:

  • Right to Confirm/Access: Confirm whether we collect personal data about you and receive a copy.
  • Right to Correct: Request correction of inaccurate personal data.
  • Right to Delete: Request deletion of your personal data.
  • Right to Opt Out: Opt out of targeted advertising and the sale of personal data.
  • Right to Portability: Obtain a portable copy of your personal data in a readily usable format

Rhode Island law does not include a cure period. Violations may be subject to immediate enforcement. To exercise your rights, contact privacy@sparkledogcare.com. We will respond within 45 days (extendable by 45 days).

SECTION 7: NEVADA PRIVACY RIGHTS ADDENDUM

Nevada residents may have the right to direct us not to sell certain covered information that we have collected about them through our website or online services, as provided under Nevada law. Nevada's definition of "sale" differs from the definitions used in other state privacy laws and is generally limited to the exchange of covered information for monetary consideration for further licensing or sale by the recipient.

If you are a Nevada resident and wish to submit a verified request directing us not to sell your covered information as defined under Nevada law, you may contact us at:

Email: privacy@sparkledogcare.com

Please include "Nevada Privacy Request" in the subject line and provide sufficient information for us to verify and process your request.

We will respond to verified requests in accordance with applicable Nevada law. We may request additional information that is reasonably necessary to verify your identity and the authenticity of your request.

Nothing in this Nevada Addendum limits any broader privacy rights that may be available to you under another applicable state privacy law.